` — non-empty plugin output wins,
// otherwise fall back to a theme-side default.
//
// Output is INTENTIONALLY plain text (not esc_html'd). The shortcode
// returns the raw operator-entered string; the theme is responsible for
// escaping when it places the value into its markup. This is the standard
// WordPress shortcode convention — `do_shortcode()` callers know they're
// dealing with raw content.

add_shortcode('oh_hero_kicker', function() {
    $h = okkar_homepage_hero_get();
    if (empty($h['enabled'])) return '';
    return (string) $h['kicker'];
});

add_shortcode('oh_hero_headline', function() {
    $h = okkar_homepage_hero_get();
    if (empty($h['enabled'])) return '';
    return (string) $h['headline'];
});

add_shortcode('oh_hero_subheadline', function() {
    $h = okkar_homepage_hero_get();
    if (empty($h['enabled'])) return '';
    return okkar_homepage_hero_resolve_subheadline($h);
});
<?xml version="1.0" encoding="UTF-8"?>
<?xml-stylesheet type="text/xsl" href="https://ourhotels.is/wp-sitemap-index.xsl" ?>
<sitemapindex xmlns="http://www.sitemaps.org/schemas/sitemap/0.9"><sitemap><loc>https://ourhotels.is/wp-sitemap-posts-post-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-posts-post-2.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-posts-page-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-posts-room-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-posts-property-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-category-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-post_tag-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-oh_location_tag-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-oh_amenity-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-oh_tag-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-taxonomies-region-1.xml</loc></sitemap><sitemap><loc>https://ourhotels.is/wp-sitemap-users-1.xml</loc></sitemap></sitemapindex>