How tourism changed Iceland (and what stayed the same)
February 4, 2026 · Travel Tips
Iceland has transformed from a quiet island of sheep farms and hidden hot springs into one of the world’s most sought-after travel destinations. While modern flights and a booming visitor industry have opened doors, the rugged landscapes, warm hospitality and ancient sagas remain just as enchanting as ever.
The evolving face of Icelandic tourism
Over the past decade, Reykjavik’s skyline has welcomed sleek boutique hotels, bustling coffee shops and international cuisine. Roads that once led only to remote farms now connect to scenic campgrounds and geothermal pools. Thanks to sustainable initiatives, you’ll find more electric car chargers and eco-friendly tour operators than ever before.
Local guides are innovating with glacier hikes, snowmobile safaris and midnight-sun kayaking. In Borgarfjörður, you can stay at Hvítá Inn and join small-group horseback rides along the banks of the glacial Hvítá River. At Truck Inn, adventure-seekers find cozy lodging right beside their 4×4 tours.
What remains timeless
The midnight sun still dances across lava fields each summer. Puffins return every spring to rocky cliffs and cod still fills fishing boats in Westfjords harbors. Icelandic farmhouses continue to serve hearty lamb stew, and local folk tales are passed from grandparents to grandchildren in every fishing village.
Whether you’re in Stykkishólmur or Ísafjörður, the sense of community and respect for nature are constants. A stay at The Stykkishólmur Inn or Ísafjörður Inn will remind you that genuine Icelandic warmth transcends modern comforts.
Practical tips for your Iceland trip
When to go
- Summer (June–August): Long daylight hours, hiking, puffin watching.
- Winter (November–March): Northern lights, ice caves, fewer crowds.
- Shoulder seasons (April–May, September–October): Mild weather, lower rates.
What to pack
- Layered clothing: base layers, fleece jacket, waterproof shell.
- Sturdy hiking boots and warm socks.
- Swimsuit for hot springs and thermal pools.
- Reusable water bottle and travel adapter.
How long to stay
A 7–10 day itinerary allows you to explore the Golden Circle, Westfjords and Snæfellsnes Peninsula at a leisurely pace. If you’re short on time, a week still gives you Reykjavik plus one major region.
Your home away from home
Choosing where to stay can elevate your Iceland experience. Ourhotels.is offers a curated collection of charming properties in Westfjords and West Iceland. Imagine waking to the gentle roar of a nearby river at Hvítá Inn, or sipping coffee on the harbor view terrace of The Stykkishólmur Inn.
Friendly hosts, local insights and modern comforts await at each location. Whether you seek rustic charm at Truck Inn or the coastal tranquility of Ísafjörður Inn, Ourhotels.is ensures a seamless booking and unforgettable stay.
Ready to discover how tourism has reshaped Iceland’s landscape while its soul remains untouched? Book your next adventure through Ourhotels.is and make memories that last a lifetime.